AHA Heart WalkU.S. insurer and financial services company Transamerica will serve as the lead corporate sponsor of American Heart Association’s Heart Walk in five U.S. cities – Baltimore, Cedar Rapids, Dallas, Denver and Tampa Bay.

Transamerica has “committed to championing a culture of health in its workplaces and within the communities where it has major operations,” the Cedar Rapids, Iowa-based company said in a news release announcing the three year, $1.6 million commitment.

“We recognize that in order to fully enjoy the benefits of good financial planning, it’s essential to also enjoy the benefits of long-term physical well-being,” Transamerica Chief Executive and President Mark Mullin said in the release.