By AMERICAN HEART ASSOCIATION NEWS
HOUSTON — The Internet and social media can effectively educate and engage a lot of people about stroke, according to research released Tuesday.
Researchers compared results from in-person blood pressure and risk factor screenings in various community settings to a community-based public awareness campaign that included traditional community events and the health system’s internal marketing and social media to direct people to a risk profiler, and paid social media, search and display ads for stroke signs and stroke risk in May 2016 during Stroke Awareness Month.
Researchers found that the traditional in-person event campaign required about 50 hours of volunteer time to screen 193 community members.
They also found that during May 2016, more than 6,000 people visited the web-based, interactive stroke risk assessment profiler and 1,570 completed it. Traffic on the health system stroke center webpage remained as high months later as it was in May. It was more than 200 percent higher than traffic the previous year.
Researchers presented their study in a nursing symposium at the American Stroke Association’s International Stroke Conference 2017.