go-red-for-womenThe Cincinnati Bengals and Pittsburgh Steelers will bring attention to women’s heart disease on Sunday with a game ball presentation and heart-health messaging throughout the game.

Terri Calla, who has cardiomyopathy and wears a pacemaker, will present the game ball shortly before kickoff. Despite her diagnosis, the 37-year-old mother of three is an avid runner who has completed several Heart Mini 15Ks and half marathons in support of the American Heart Association.

Although the women in Cincinnati Bengals wide receiver Mohamed Sanu’s life don’t have heart disease, they’re the reason he supports Go Red For Women, a women’s heart-health initiative started in 2004 to educate women about their risk of heart disease.

“I owe everything to my mom,” he said in a recorded public service announcement. “If she had suffered from heart disease, it would have been devastating to my family.”

The PSA is part of a media campaign encouraging people to donate $10 or more by texting LIFEISWHY to 41444 in support of Cincinnati Go Red For Women. Donations will help fund the AHA’s local and national efforts to help women lower their heart disease risks. The first 1,000 people to donate will receive a pair of commemorative gloves and be entered into a drawing for a football signed by Sanu.

“So much of how we deliver the Go Red For Women message in Cincinnati is through grassroots efforts and meeting people where they are,” said Lori Fovel, AHA communications director.  “On a Sunday in Cincinnati during football season, people are either at the game or watching the game on TV.”

The Cincinnati Bengals and Pittsburgh Steelers square off at 1 p.m. on Sunday, Dec. 13 at Paul Brown Stadium in Cincinnati.

AHA’s promotional efforts at the game are sponsored by Convergys Corp