The American Heart Association/American Stroke Association received first place from the World Stroke Organization this week for its campaign promoting World Stroke Day in 2014.
The award-winning campaign used media and consumer outreach to educate Americans on the importance of recognizing the warning signs of stroke and taking action. Activities took place during October last year.
The AHA/ASA featured supermodel and stroke survivor Claudia Mason and the neurologist who treated her, Carolyn Brockington, M.D. The pair appeared on NBC’s The Today Show, did other national media interviews, 25 local media interviews, videos and printed materials.
“We are very proud of our successful World Stroke Day campaign in the U.S. and are honored to receive this recognition,” said Mary Ann Bauman, MD, chair of the American Stroke Association advisory committee. “We applaud the World Stroke Organization for coordinating World Stroke Day and helping us all work together to shine a light on stroke, which is truly a global health issue.”
The World Stroke Day 2014 theme was “I am woman.” The campaign focused on the fact that women are more at risk of stroke and in many cases serves as the primary caregiver to family members who have had a stroke.
Other award winners include a consortium of Brazilian stroke societies, which took second place and the Pakistan Stroke Society, which received third place. Award submissions came in from 45 countries.
The World Stroke Organization began the World Stroke Day Campaign in 2006 as a way to deliver lifesaving information and share knowledge about stroke prevention.