nancybrownatSXSWThe American Heart Association is competing with other organizations for the chance to reach attendees of South by Southwest Interactive Festival, part of a hip and influential group of SXSW festivals and conferences featuring music, film, and innovation being held March 11-20.

AHA CEO Nancy Brown is making a bid to discuss an AHA program working to get the latest medical treatment guidelines into the hands of medical professionals faster, in order to improve and save lives.

If selected, Brown’s session will identify the challenges posed by translating treatment guidelines, how the AHA is poised to address them, and how technology and innovation can contribute to the process.

The community can vote for Brown’s proposed presentation online through PanelPicker, a two-step online process for selecting presentations including the public, SXSW advisory board and SXSW staff.

Voters do not need to attend the conference next year to vote. Voting will close Friday, Sept. 4.

To vote, register for free. Sign into the PanelPicker, click “open for voting,” search for American Heart Association and give the presentation a thumbs-up.

The selection process is extremely competitive. In 2015, for example, the festival received more than 4,000 applicants, according to SXSW staff. Brown was selected as a presentation that year.

The annual South by Southwest Conferences and Festivals are held in mid-March in Austin, Texas.

New media presentations, music showcases and film screenings provide a creative outlet for artists and panel discussions present a forum for learning and intellectual exchange, according to organizers.

In its 29th year, the gathering is estimated to attract more than 70,000 people to the various interactive, film and music, party and conference events.